Onion IPO Presentation Deck

2.UNIQUE KOC-CENTRIC DISTRIBUTION MODEL LEADING TO SUPERIOR CUSTOMER REACH AND SALES (1/2) Product-specific contents and tools KOCapps O'Mall CosyFans КОС activities & retention KOC communities Brand Exposure Buyer Traffic Sales Social media platforms Incentives & rewards MIN 5 KOCS ¹000 Number of Active KOCS Total Number of KOCS 310.3 254.0 2018/12/31 Active KOCS ratio in 2020 75% CAGR: +49.3% 492.5 385.2 2019/12/31 Highest GMV contribution from a KOC in 2020 691.4 516.3 2020/12/31 KOC concentration in 2020 RMB 2,198,749 Top 100 KOCS = 2% total GMV 15

View entire presentation