Wix Investor Day Presentation Deck

Collections from users building for others generating compounding returns Cumulative Collections from Q1'19 User Cohort (indexed to 100) 800 700 600 500 400 300 200 100 0 1 -Users Building for Others -All Users 2 3 5 4 Number of Quarters Passed 6 7 Growth driven by: Purchasing multiple subscription packages Higher vertical attach rate Building sites with higher transaction volume Higher retention Growth of number of users building sites for others is accelerating: -3x in Q3 2020 on a y/y basis Collections growing faster than overall collections: ~2.5x since Q1 2019 WIX 28

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