BAT Results Presentation Deck

1 2 3 * See Appendix A10. DEFINE 4 Accelerating innovation cadence across New Categories BAT Ã Set consumer*-driven innovation direction Priority NC Opportunities 5 6 DISCOVERY Rapid cycles of innovation (technologies and products) Validated Consumer Proposition DEVELOP Th Accelerated scale- up and launch readiness Commercial Readiness ACTIVE PORTFOLIO MANAGEMENT DEPLOY Mass production & and product optimisation Commercial Enhanced product lifecycle management 655sn. V OZAN SMOOTHER 09ǝsne MINI Berry Frost 09. A BETTER TOMORROW e WE'RE BECOMING VELO kate FAN 19

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