Asos Results Presentation Deck

© 2023 asos LO 5 A Disciplined capital allocation Operational excellence Removing waste to invest in opportunity ■ ■ New model Prioritisation 'Bad' returns Efficient capital allocation model will allow us to eliminate waste and invest where we see opportunity B International model Investment based on market segmentation Core Adjacent Non-core C Innovative tech Innovation in priority areas at the right level of cost Improved use of data Machine learning capability Generative Al D Refreshed leadership with disruptive mindset at all levels Board ■ Leadership & culture ■ Management Committee Business culture 62 asos

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