Asos Results Presentation Deck

2022 asos However, we have failed to reach that level of success in other markets Despite a positive contribution, international operations are not delivering to our expectations... Complex and overstretched global footprint Commercial and marketing model not adapted to global operations Complex E2E operations not focused on speed to market Data and digital not effectively leveraged Gaps in leadership and culture ...Driving an unsatisfactory performance Disappointing international sales growth and contribution given capital investment, particularly in the US X COO 880 Weakening gross margin evolution Slow traffic acquisition Poor quality of engagement with consumers Slow stock turn Slow time to market Low data fluency Not using digital advantage Lack of drive for change 14 asos

View entire presentation