Winc Investor Presentation Deck
Highly innovative, differentiated, and repeatable
brand development strategy
We believe our proprietary process for brand identification of scale materially de-risks launch...
Ideate
Create brands through
cross-functional analysis of
sourcing and formulation,
market trends, Winc's
proprietary DTC data, and
target audience / market
positioning
A
Launch
Launch brands to DTC
channel for testing and
optimization using site
behavior, ratings analysis,
and identify breakout brands
for amplification
Amplify
Position brand for scale and
optimize quality and margins,
promote digitally and bring to
national wholesale partners for
scale
FOLLY BEAST POET
THE
CHOP SHOP WONDERFUL
WINE CO
SUMMER WATER
...and creates attractive top-line results
Core brand net revenue ($M)
53%
$10.1
2019
Growth
2019-2020
$15.4
2020
$16.7
LTM H1 2021
13
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