Innovid SPAC Presentation Deck

CTV DRIVES OUR IMPRESSION VOLUME ACCELERATION 25 CTV ■Mobile TV Desktop TV 2018A YOY Growth: CTV: Other TV (Mobile/Desktop): 2019A 67% 13% Impression Volume by Device 2020A 60% 10% 2021E 77% 26% ■ 2022E 58% 15% (impressions in billions) 2023E 53% 14% '18A - ¹23E CAGR 65% CTV 16% Mobile TV + Desktop TV Source: Company data, Dentsu, eMarketer, Kantar (https://www.kantar.com/), Winmo (https://www.winmo.com/) An immaterial volume (less than 5%) of impressions which are not automatically classified by device were omitted from the historical 2018-2020 data in the impression chart. Revenue from these impressions is included in the company revenue by device on a prorated basis. Note: Illustrative market size based on current global TV advertising spend of $200 billion and Company data assuming constant $20 media CPM 1. $200bn estimate includes 2021 traditional TV ad spend of $169bn and assumes 2021 global CTV ad spend is "2x US ad spend of $13bn 2. Projected 2023 CTV advertising spend for Innovid customers assuming constant $20 media CPM 3. Estimated 2020 CTV advertising spend for Innovid customers assuming constant $20 media CPM Illustrative Global Market Potential TV (Linear + CTV) $200B 2023 $8B 2 2020 $2B³ INNOVD Note: Graphic is not to scale. INNOVD

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