Shopify Investor Presentation Deck

XX Immense opportunities for growth As merchants increase their product utilization over time Cross-sell more solutions ● B2B: Penetrate into existing merchants with B2B capabilities ● POS Pro: Expand view into physical retail ● Shopify Capital: Help merchants obtain funds faster and cheaper than traditional banks ● Shopify Markets: Enable merchants to sell internationally ● Logistics: Vertically integrated supply chain solutions to help merchants continue to scale Upgrade to Plus ● Funnel effect to Plus Compelling new features only available on Plus (e.g. Shopify Audiences, B2B) Pursue new segments ● Enterprise: Attracting enterprise-level merchants with launch of Commerce Components by Shopify B2B: Wholesale is multiple times D2C opportunity Physical retail: Still over 75% of overall commerce International: Expanding beyond the US and Canada ● Shopify Capital $4.7B cumulative funded since April 2016 ►Shopify Payments Q4/22 GPV penetration 56% vs 51% in Q4/21 Shopify Fulfillment Network (SFN) 28% increase in orders per merchant in Q4/22 vs Q4/21 ►Shopify Markets Q4/22 POS GMV grew 25% YoY Shopify enabled -$28B in cross-border sales in Q4/22 Shopify Plus 25% of all Plus additions came through self-service upgrade experience in 2022 Shopify POS Go Global ▷ Plus merchants accounted > Launched Shopify Markets Pro for -27% of all POS Pro sales in Q4/22 making it easier to accelerate global expansion to 150+ countries overnight Localized subscription pricing now available 200+ countries 35

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