Shopify Investor Event Presentation Deck

LIFETIME VALUE LEVERS GROWING LIFETIME VALUE SITE TRAFFIC • Cost per Session LEAD CONVERSION • Conversion Rate Optimization • Product Marketing • Positon/Message TRIAL CONVERSION • On-boarding ● • Retargeting PLAN SELECTION ● SUBSCRIBER RETENTION • Price/Packaging ● Product Experience PLAN UPGRADES ● SOLUTIONS ADOPTION • CRM Cross-Sell Propensity Modeling

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