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Ulta Beauty Investor Day Presentation Deck

Well Defined Growth Strategies • Accelerate Pace of New Store Expansion - 1,000 Store Plan Continue Growth in New Products, Services and Brands • Enhance Successful Loyalty Program • Broaden Marketing Channels Increase Focus On ULTA.Com Growth · • Annual Square Footage Growth: Annual Comparable Store Sales Growth: ULTA BEAUTY 3-4 Yr. Target 15% - 20% 3% - 5% 10

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