Meyer Burger Investor Presentation
MEYER BURGER PURSUES VALUE-ORIENTED
SEGMENT STRATEGY TO GAIN MARKET SHARE
Annual PV market size in target markets1 [GWp]
62
Average annual
growth rate
59
•
56
52
49
50
8%
45
Rooftop
2021 2022 2023 2024 2025 2026 2027
Market share in target markets [%]
MEYER BURGER
5%
Utility-scale
Rooftop: Meyer Burger focuses on the high-
margin premium segment
Utility-scale: Market share will be gradually
increased as soon as first pilot projects have
proven the "bankability" and the higher energy
yield per area in practice
As part of the preparations for the business model
transformation, Meyer Burger has already
sounded the product interest of potential
European and U.S. customers and has received
written letters of intent (LOIs) to purchase a total
of over 2 GW cells and modules per year
18%
16%
13%
8%
5%
6%
1%
2%
4%
2%
0%
Residential
Utility-scale
2021
2022
2023
2024
2025
2026
2027
Source: IHS Markit, IEA, Solar Power Europe, JPEA, SEIA, AU CER
1) Europe, U.S., Australia, Japan
15
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