Wix Investor Day Presentation Deck

Today: Historically Strong Cohort Retention Continues Quarters Since Creation (at June 2016) Subscription Retention: (at June 2016) Subscriptions: Current Quarter (at Q1 '18) Q1'18 Q1'17 Q1'16 Q1'15 Q1'14 Q1'13 Q1'12 Q1'11 Q1'10 Subscriptions: Creation Quarter 213K 179K 127K 103K 92K 62K 34K 30K 19K Subscriptions: Current Quarter (Q1 '16) 127K 153K 124K 81K 35K 27K 19K n/a n/a 1 5 9 13 17 21 25 149% 134% 129% 104% 92% 102% 213K 228K 175K 136K 114K 78K 34K 27K 18K Quarters Since Creation (at June 2018) 1 5 9 13 17 21 25 29 33 Subscription Retention: (at June 2018) 127% 138% 132% 124% 126% 102% 90% 96% 110

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