Taboola Investor Presentation Deck

EXPANDING EX-TAC MARGINS POINT TO COMPETITIVE ADVANTAGE ex-TAC Margin By Year ex-TAC Margin 45.00% 40.00% 35.00% 30.00% 25.00% 20. 15.00% 18.8% 2015A 22.5% 2016A 28.2% 2017A 31.0% 2018A Taboola (1) Non-GAAP measure, see appendix for reconciliation to GAAP 27.0% 2019A 32.3% 2020A 37.3% 2021A 40.7% 2022A ex-TAC Margin has increased significantly since 2015 → Competitive landscape has not changed significantly in that time period → Margins increase as competitive advantages increase

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