ZipRecruiter Investor Presentation Deck
COMPELLING MARKETING OVER TIME HAS MADE ZIPRECRUITER
A HOUSEHOLD NAME WITH OVER 80% AIDED BRAND AWARENESS
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POD SAVE
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HOWARD
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JOE
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ZipRecruiter
Copyright © 2023 ZipRecruiter, Inc. All Rights Reserved.
CNN
FOX
MIKE ROWE
Spotify
THE WAY
I HEARD IT
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DUTTON RANCH
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HISTORY
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Marketing relationships with brands included here as of December 2022
HGTV
bravo
ESPA
ARMCHAIR
EXPERT
ELVIS
DURAN
AND THE MORNING SHOW
UFC
Ⓒ
Discovery
CHANNEL'
COMEDY
MTV
pandora®
Based on our ZipRecruiter Brand Awareness Survey, 2022, an internal company-designed survey of 600 participants, which included (1) certain persons who had been involved in hiring processes and had used, or intend to use, online
job posting websites within the preceding two years in connection with such hiring processes, (2) decision makers at hiring sites or systems, or influencers in the process of hiring candidates and (3) business owners, human resource
managers, and non-human resources managers for U.S. based companies with up to 500 employees. The survey responses were used to measure brand health dimensions for us within the U.S. employer market and to explore how we
benchmark against our competition. We designed the Brand Awareness Survey in accordance with what we believe are best practices for conducting a survey. Nevertheless, while we believe this survey is reliable, it involves a number
of assumptions and limitations, and no independent sources have verified such survey.
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