DraftKings Investor Day Presentation Deck
DraftKings is the most recognized and preferred app across DFS, OSB, and iGaming
DFS
DRAFT
KINGS
DFS
Operator #2
DFS
Operator #3
Top of Mind (1) Preferred (2) Unaided Awareness (3)
DFS
Operator #4
DFS
Operator #5
1%
3%
10%
12%
8%
12%
11%
24%
22%
34%
31%
38%
39%
53%
67%
Sportsbook
Top of Mind (¹) Preferred (2) Unaided Awareness (3)
DRAFT
KINGS
OSB
Operator #2
OSB
Operator #3
OSB
Operator #4
Other
Operators (6)
4%
6%
3%
9%
4%
8%
5%
5%
31%
29%
25%
27%
33%
42%
57%
iGaming
(1) Q (Top of Mind): When you think about fantasy sports sites (both season-long and daily)/ websites/apps that you can wager on sports or casino, what is the first site that comes to mind?
(2)
Q (Preferred): Which of the following fantasy sports sites/ sports wagering sites/ online casino sites is your preferred site for playing fantasy sports/ sports wagering/ online casino? (please select one)
(3)
Q: (Unaided): What other sites/apps come to mind?
Top of Mind (1)
DRAFT
KINGS
iGaming
Operator #2
iGaming
Operator #3
iGaming
Operator #4
iGaming
Operator #5
4%
3%
6%
4%
2%
3%
4%
5%
Preferred (2) Unaided Awareness (3)
14%
15%
25%
23%
29%
36%
Source: Q4 2020 Quarterly Brand Tracker Commissioned by DraftKings, fielded by ProdegeMR using sampling that is independent of DraftKings' database
Note: DFS Tracker: N=250 (Played a DFS product in the past 12 months ("P12M") who live in a state where DFS is legal); Sportsbook Tracker: N=520 (Placed a wager on an online sportsbook in the P12M who live in a state where DraftKings Sportsbook is live); Casino Tracker: N= 204 (Placed a wager on an
online casino in the P12M who live in a state where DraftKings Online Casino is live).
46%
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