Asos Results Presentation Deck

Customer engagement remains strong despite disruption Visits growth improved during the period reflecting customer engagement after the initial lockdown shock Feb YOY Visits Growth Mar Apr May Jun Conversion has also improved but remains behind year on year reflective of reduction in event led demand to shop Feb YOY Conversion Mar Apr May Jun Our active customer base increased to 23m despite softening our promo stance, marketing and delivery proposition 20.3 FY19 Active Customers 21.7 P120 22.3 H120 23.0 P320 5 asos

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