Adobe Mergers and Acquisitions Presentation Deck

Designers/Developers N Industry Drivers B Commoditization of bandwidth Growth in number of rich Internet experiences Proliferation of rich media advertising Continued growth in web sites and intranet apps Compelling benefits of web based knowledge distribution/collaboration $1,200 $1,0 Web Contre achag Growth 1 millions) $50 $600 $400 Business Users $20 $0 CAGR - 18% Source: IDC 7/03 '0+ '05 'DS קסי M Massive proliferation of consumer devices Smart phones taking off Smartphones Yr EstCAGR-85% 20 450 2000 Consumers 150 0 TH 4 TA #Handhelds shipped worldwide Q Source: WDR 11/0 -#Smartphones Source: Marke Intelligence Center (UIC) 2004 Carriers looking for new revenue sources

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