Ocado Investor Day Presentation Deck

Technology Solutions: low Operating Costs deliver attractive returns With reasons to have conviction in trajectory across broader CFC roll out % site capacity Direct operating cost³ Net capex investment amortisation (non-cash)4 Achieving target CFC model at latest site Revised mid-term Purfleet FY21¹ FY22 run rate² target5 2.7% Not reported 1.9% 1.0% 1.5% 1.0% Purfleet running ahead of prior 2.0% target <1yr after go-live Reducing mid term target to 1.5% from 2.0% Purfleet at target <1yr after go-live Specific sites can vary reflecting mix of direct orders or temporary trends in the supply chain Mid single digit fee leads to attractive long term margins at both contribution and EBIT at the CFC level Note: all figures as as % of mature client sales capacity (1) FY21 number reflects exit rate. (2) Purfleet run rate reflects current expected annualised cost at mature sales capacity (3) Direct operating costs include engineering, cloud, and other technology support costs (4) capex net of up front fees received; capex amortised over the 10 years determined to be the average useful life of the MHE within a CFC. Up front fees received as cash and recognised as revenue over the accounting life of a CFC from go-live in accordance with IFRS 15 (5) excludes Re:Imagined benefit 20

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