Snap Inc Results Presentation Deck

Business Highlights We've enhanced Discover's high quality, made-for-mobile video offering across the Snapchat platform: In Q1 2019, nearly half of our daily Discover viewers watched Discover every day of the week. We now offer more than 450 premium content channels worldwide. In the past six months, we've more than doubled the number of localized media partners outside of the U.S. In Q1 2019 alone, we launched over 50 new Shows and Publisher Stories in international markets. ● ● In March, our partners increased their total mobile monthly audience in the U.S. by an average of more than 30% just by publishing to Discover, as measured by ComScore. We have made major strides in building our platform capabilities to drive improved outcomes for advertisers: We made several updates to our self-serve tool, Ads Manager, including enhancing advanced features such as target cost bidding, new bulk uploading capabilities, bulk editing and cloning, and the expansion of location categories to the UK, Canada, and France. ● We continue to invest in brand-focused buying tools; our Reach & Frequency product now allows for one-day buys (the previous minimum was three) and has been expanded to the UK, Canada, and France. Toyota ran a sophisticated campaign across our various video and AR products to promote the Corolla Hatchback among Millennials. Snapchatters engaged with the ads, watching more than 90% of their Commercials on average, and playing with their Lenses for more than 10 seconds each on average. 5

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