WPP Investor Day Presentation Deck

3 CLEAR CAPITAL ALLOCATION FRAMEWORK • Invest in growth, with a goal to increase net sales from Experience, Commerce and Technology to 40% by 2025 • Provide shareholders with an attractive and sustainable return, combining capital growth and income. • Maintain a strong and flexible balance sheet (leverage target of 1.5 - 1.75x average net debt/ EBITDA), with excess capital returned to shareholders GANIC INVESTMENT O Capex investment in our estate, technology and capabilities EXCESS CAPITAL Recommence remaining £620m Kantar buyback in 2021; Return any subsequent surplus capital via buyback or special dividend, as appropriate DIVIDEND A sustainable, progressive dividend, set at around 40% of headline EPS Targeted acquisitions, £200-400m annually, to enhance our offer in key growth areas M&A WPP 78

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