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Hubspot Investor Day Presentation Deck

Significant Adoption of HubSpot as a Platform Multi-Product Traction Customer Breakdown 100% 0% Q4 Q1 Q2 Q4 Q1 Q2 Q1 Q2 Q3 Q3 2018 2018 2018 2018 2019 2019 2019 2019 2020 2020 3+ Products 2 Products Single Product App Install Traction 94% of Install Base has at least 1 App Installed 57% of Install Base has > 5 Apps Installed, a number which has been steadily increasing over time Customer Dollar Retention is higher for customers with > 5 Apps Installed Multi-product customers are customers who have subscriptions to any product on two or more distinct product hubs. (Marketing Hub, Sales Hub, Service Hub, CMS Hub). Data as of 6/30/20. See definitions for Install Base and Customer Dollar Retention in appendix. ga

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