Adtheorent SPAC Presentation Deck

The De Facto Methods of Ad Targeting are Outdated, Less Effective, and Out of Step with Industry & Privacy Regulations 1. Cookie-Based Retargeting ooo O PURCHASE LE THE TWO MOST PREVALENT AD TARGETING METHODS OUR COMPETITORS RELY ON: Dependent on Personal Browsing Data and Personal Interests Confidential | Page 12 Targeted With The Same Ads For Weeks RETARGETING DISADVANTAGES Google Google, and other major browsers, phasing out third-party tracking cookies BUY NOW! Apple's new operating system requires user opt- in to sharing mobile advertising ID 2. Segment-Based Audiences Target: "Home Improvement Enthusiasts" ?? AUDIENCE DISADVANTAGES Underperforms relative to A\T's predictive advertising Relies on stale, "black box" and unknown data which is often inaccurate ADTHEORENTⓇ LE Often relies on cookies, always relies on 1:1 data

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