Allbirds Restructuring Presentation Deck
November 2023
1
Reignite Product and Brand
Strategies
• Transition to a "franchise offense"
approach, rationalizing unproductive
SKU's and driving energy through the
core
• Upgrade and elevate core franchise
silhouettes
• Rebuild organic demand via marketing
o Social-first, influencer-led program
o Calibrate with Changemaker desires and
brands to influence our consumer
• Drive more consideration with her via
gender-differentiated colorways and
unique silhouettes
allbirds
Year-to-date Results
(September 2023)
• Inventory down 37% YoY as of
September 30, 2023
o Expect to be cleared through
non-core, legacy product by 2023
year end
• Balanced mix of promotional
activity and marketing spend
o Marketing expense down 19% YTD
2023
Key Initiatives
• Updated and elevated
product launches in 2H '23
and throughout 2024
o Wool Runner 2 in Q4 '23
o Capsule collection for Her in
Q4 '23
o Tree Runner 2 in 1H '24
o Core franchise extensions
• New influencer campaign Q3
'23 with increased
investment in 2024
Strategic Transformation Plan
Long-Term Goals
• Increased brand awareness
in U.S.
• Higher percentage of sales
represented by core franchises
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