Wix Results Presentation Deck

Q3, 83% of our total subscriptions are annual or longer. The change in mix of new subscriptions by subscription term was driven by a change in promotional activity in Q3, as well as ongoing optimization of our acquisition funnel that we first implemented in Q2 and that enabled us to successfully capture more monthly subscriptions over the past two quarters. Our success of capturing more monthly subscriptions was incremental to the strong growth we continue to see in purchases of annual and longer duration subscriptions. We are encouraged by the incremental monthly subscriptions added to our platform as users that subscribe to monthly packages are able to experience our full product for a very affordable price, many times leading to a longer term subscription in the future. We ended Q3 with over 305,000 e-commerce subscriptions compared to 225,000 in the same quarter last year. Subscriptions with a vertical application attached continue to grow well ahead of our overall subscriptions as our product continues to attract more merchants and small businesses to our platform. % New Subscriptions By Subscription Term 75% 25% Q2'15 77% 79% 23% 77% 21% 23% Q3'15 Q4'15 Q1'16 1-Year or Longer 75% 25% Q2'16 Monthly 65% 35% Q3'16 Wix.com

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