Prada Investor Day Presentation Deck
COVID-19 Accelerated Luxury Market Evolution
Enlarging
values
Growing phy-gital
ecosystem
Growing new
demographics
Gen Y+Z as % of market
GenY+Z
44%
2019
63%
70%+
2021E 2025F
Strong demographic shift
and renewed customer base
Management elaborations on
Bain-Altagamma Luxury Monitor, 20th Edition
PRADA Group
Ethics & Aesthetic
Excellence
(Cultural and Creative)
Responsibility
Human Touch
Wider meaning of luxury
beyond traditional and
aspirational markers
4
Morphing
geographies
Local spending as % of market
90-95%
Local 60%
America,
China (EB)
China
America
70-75%
2019 2021E 2025F
China and Americas lungs of
the market in 2021 and beyond
Luxury gone local, with big
opportunities to accelerate
Online as % of market
Online
12%
22%
28-30%
2019 2021E 2025F
Distribution ecosystem
merging digital and
physical dimensions
Capital Markets Day 2021View entire presentation