Olaplex IPO Presentation Deck
OLAPLEX's Clear Competitive Advantages
Key Differentiators
Products that really work
Powerful innovation platform
One of a kind engaged community
Channel harmony
Focused and disciplined organization
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OLAPLEX Based on data from Global Cosmetics industry.
90%+ of Consumers
indicate OLAPLEX makes their
hair healthier
Results
Differentiated consumer proposition rooted in
patented, potent and proven performance
Track record of successful
launches of incremental
products
#1 follower count on Instagram
versus similar brands¹
Source(s): Company Management, Olaplex Consumer Hair Care Survey Apr-2021
>3.5
differentOLAPLEX products
purchased by the avg. consumer
Proven ability to innovate and launch
highly incremental new products
-35% of consumers were
referred from stylists
Future
of work model
Strong R&D capabilities and
defined new product pipeline
Engaged community of stylists and consumers
who serve as champions of the brand
230K
stylists engaged in OLAPLEX social
media communities
-50% of people who
purchase online also
bought from retail
Digitally driven go-to-market strategy
centered around stylists
Minimal
capital requirements
Culture of investment discipline
and curated assortment
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