Missfresh IPO Presentation Deck

53 优鲜 Solid Economy Model with Clear Path to Profitability Best-in-Class Gross Margin Profile Gross Profit (In RMB mn) 304 2018 CAGR: 98% 又好又快 521 2019 1,190 2020 Gross Margin (as % of Total Net Revenues) Focus on effective users • SKU offerings enrichment Supply chain enhancement 9% 2018 9% 2019 The accelerated growth in gross margin is primarily due to the increase in our sales of products through online platforms, strategic focus on effective users and optimized cost structure 19% 2020 26

View entire presentation