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Appealing characteristics of lottery drive high participation
Lottery appeals to wide range of demographics, creating strong basis for cross-selling
Lottery product characteristics...
Life-changing
wins
Positive public
perception
Location +
experience-based
entertainment
+
Favorable industry specifics relative to other gaming segments
13 1)
2)
Clear and stable
regulatory
environment
Personalized
content
II
Y
Winner-
takes-all
characteristics
Strong basis for cross-selling
Source: H2GC, UK DCMS Taking Part Survey (2020)
Data as of 2019 based on H2GC
In certain European jurisdictions; based on UK DCMS Taking Part Survey conducted in the UK
$
Low cost
product
Strong trusted
brands
Enable high participation across market populations...
% adult population playing lottery¹
By Country
84%
73%
And is popular among surveyed men and women²
% of men who play
47%
떡
56%
34%
% of women who play
41%
1
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