Rightmove Results Presentation Deck
23
Next Generation marketing solutions drive
future growth
3
Product as a feature
Designing a product as a useful consumer feature seamlessly
integrated into the site significantly increases consumer
engagement and effectiveness
Smart Targeting
Using first party data to show the right product at the right
time to the right consumer increases product effectiveness
and extends available inventory
Customer need centricity
Identifying and serving specific needs of customers and more
tightly defined customer groups increases customer value
First party attribution
Value measurement which doesn't rely on third party data,
ready for future data privacy legislation
Friction free product activation
The ability to solve customers' problems faster leads to
greater product uptake, particularly from those customers
with more sophisticated marketing departments
Automatic advert creation
Reusing assets we already hold reduces effort and improves
efficiency for customers
Sold by me
• Vendor lead generation product
• Launched Q4 2019
• Revenue run rate £13m
Advanced Development Listing
• New Homes Development cross sell product
Launched Q1 2021
• Revenue run rate £8m
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Built for Renters
• Specific listing for build to rent properties
• Launched Q3 2021
• Revenue run rate £4m
Native Search Adverts
• New Homes Development targeted leads product
Launched Q4 2021
• Revenue run rate over £1m
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New agent promotion product
• Vendor lead generation product
• Launching Q3 2022View entire presentation