Rightmove Results Presentation Deck slide image

Rightmove Results Presentation Deck

23 Next Generation marketing solutions drive future growth 3 Product as a feature Designing a product as a useful consumer feature seamlessly integrated into the site significantly increases consumer engagement and effectiveness Smart Targeting Using first party data to show the right product at the right time to the right consumer increases product effectiveness and extends available inventory Customer need centricity Identifying and serving specific needs of customers and more tightly defined customer groups increases customer value First party attribution Value measurement which doesn't rely on third party data, ready for future data privacy legislation Friction free product activation The ability to solve customers' problems faster leads to greater product uptake, particularly from those customers with more sophisticated marketing departments Automatic advert creation Reusing assets we already hold reduces effort and improves efficiency for customers Sold by me • Vendor lead generation product • Launched Q4 2019 • Revenue run rate £13m Advanced Development Listing • New Homes Development cross sell product Launched Q1 2021 • Revenue run rate £8m ● n Built for Renters • Specific listing for build to rent properties • Launched Q3 2021 • Revenue run rate £4m Native Search Adverts • New Homes Development targeted leads product Launched Q4 2021 • Revenue run rate over £1m ● New agent promotion product • Vendor lead generation product • Launching Q3 2022
View entire presentation