Hypebeast Results Presentation Deck

Hypebeast Ltd. 150.HK Developed Strong Brand Category Diversification Inroads, Expansion Across All Brand Categories Client industry base diversified during COVID-19 with Non-Endemic Brands New client category extension into Blockchain Companies, Consumer Packaged Goods, Quick Service Restaurants Endemic NIKE X LOUIS VUITTON p MONCLER LOEWE HYPEBEAST adidas GUCCI TIFFANY & Co. CONVERSE Non-Endemic NBA LEXUS SAMSUNG prime video ebay coinbase VETRESKA 未卡 Six months ended 30 September 2021, 1H2022 Interim Financial Report SQUARE ENIX 1H21/22 Total Signed Contract Value by Category¹ Non-Endemic 46% Endemic F&B 9% Beauty & Cosmetics 4% Technology & Consumer Electronics 8% Entertainment & Gaming 7% Others 18% Non-Endemic Fashion, Sportswear, Accessories 16% Luxury 14% Footwear 24% 1. Total signed contract value refers to total dollar value of media contracts signed Endemic 54% Media 14

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