Imperial Brands Investor Day Presentation Deck

Summary: combustibles approach and ambition Our new approach Clarity on strategic choices Increased focus on priority markets Disciplined investment in key operational levers Clear role for each individual market Targeted investment in capabilities/resources 48 Capital Markets Day | 27 January 2021 IMPERIAL BRANDS Improved Operational Excellence Upgraded competitor and consumer insights Consumer-centric and data-led investment in brands and innovation More proactive and rigorous performance management Simplified organisation supporting delivery

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