Honest Investor Presentation Deck

COMMUNITY-DRIVEN CONTENT DEEPENS RELATIONSHIP WITH CONSUMERS Content ● DAY TO NIGHT PARTY LOOK ● EXPANSIVE ● CONTENT GENERATION MULTI-TASKING MAMA SENSITIVE SKIN ROUTINE SSNOWB SUSTAINABLE BEAUTY Snackable, educates + entertains Insight-led, data-driven Organic videos and influencer-led campaigns highlighting top products ● ● ● Note: 1. Total followers for Jessica Alba + Honest on Twitter, Facebook, Instagram, YouTube and Pinterest as of 2022 Community DYNAMIC COMMUNITY HONEST BEAUTY TEAMING C CLEANE TikTok Barapapa ~52MM TOTAL Followers on Social Media (1) TAY Halo effect of Jessica Alba In-house marketing capabilities On-trend, relatable, user generated ● Commerce ● HONEST ww OMNICHANNEL FLAGSHIP EXPERIENCE HONEST HONEST 65 HONEST • Thematic merchandising Integrated yet curated solution sets Creates shoppable experiences either in- store or online O TARGET. ULTA B E AUTY amazon Note: 2. Third Party Data data as of 12/31/2021 Honest started as a native DTC brand, expanding into over 43K retail locations (2) 9

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