Dutch Bros Investor Presentation Deck
Initiatives
TRAFFIC DRIVING STRATEGIES FOR 2023
App Promotion
Innovation
National Campaigns
Optimizing Marketing Operations
Coordinated Givebacks
Description
Loyalty refresh provides opportunities to redeploy points into specific, desirable actions. Focusing on Dutch
Pass adoption, frequency, and attachment targeted campaigns.
Leaning into innovation to drive excitement and trial.
Enhanced focus on coordinated national promotions, including "Dutch After Dark."
audience and introduce new customers to our brand.
Enhanced focus on regional events and grand opening protocols. Casting a "wider net" to expand target
Organizing regional (150-200 shop) give-backs to drive more momentum and buzz around our signature
charitable giving events.
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