Prada Results Presentation Deck

Miu Miu: high visibility marketing and communications Coherent with brand DNA Miu Miu successful fashion show format Partnership with New Balance to further support the Miu Miu exposure ● Mentions: +88% vs SS21 PRADA Group Basic Instincts: Miu Miu SS22 advertising campaign featuring Hailey Bieber ● Engagement rate: +8,3% vs avg 2021 ITU 11 ● ● 17:39 ● < PAR n Viral Mini-Skirt: Q milmiu a all 40 Segui Most in demand item of the collection. Outstanding visibility in media exposure and celebrities Dedicated independent fan pages and social media accounts March 14th 2022

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