Allbirds Restructuring Presentation Deck
November 2023
2
Optimize U.S. Distribution and Store Profitability
Strategies
• Drive four-wall profitability and focus on
new customer acquisition from Allbirds'
existing store portfolio
• Increase penetration of omni-channel
customers
• Partner with marquee retailers to meet
new consumers and increase brand
awareness with wholesale channel
expansion beginning in 2H '24
allbirds
Year-to-date Results
(September 2023)
• Paused new store openings and
trimmed wholesale orders to await
fresh and more innovative product
in 2024
• Appointed retail industry veteran as
new head of stores Q1 '23
o Enhancing visual merchandising and
messaging
o Instilling a selling and performance
culture
o Improving store navigation
Key Initiatives
• Leverage strategic accounts as
bridge to expanded wholesale
clients in 2H '24
• Launched on Amazon in the U.S.
in Q4 '23
Strategic Transformation Plan
o Expected to drive an incremental,
profitable revenue stream
Long-Term Goals
• Strengthened operating metrics
at Allbirds stores
• Expanded number of third party
doors
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