System1 SPAC Presentation Deck
System1 Checks All of Our Boxes
System1 operates in a very large and growing market
U.S. digital advertising was a $150B market in 2021, growing to $278B in 2024¹
Serving advertisers across every industry vertical for mass relevancy
Large TAM
Differentiated Solution
Proven Track Record
Strong Management
Flexible Capital
Structure
Proven Platform
Leverage Playbook
S1
1. Source: eMarketer
System1's RAMP platform drives a long term sustainable advantage
RAMP is a comprehensive technology platform that enables System1 to programmatically acquire, refine and
monetize customers across all advertising channels and industry verticals at significant scale
1st Party data (not reliant on third-party cookies) positions System1 for the future of online consumer privacy
Long track-record of performance
2021E Pro Forma Adj. EBITDA of $111M, and 2018A-2021E Pro Forma Adj. EBITDA CAGR of 34%
System1 has had positive Pro Forma Adj. EBITDA since inception
Strong management team that has worked together for many years
Founder-led management team with track record of success
Deep knowledge of sector and strong employee loyalty
Management team holding significant equity in the transaction
Strong FCF generation allows for capital structure flexibility
Pro forma balance sheet with limited leverage and capital structure flexibility
Strong cash flow generation to service debt
System1 business model and technology provides a platform that scales to support organic growth and integrate M&A
Successfully acquired and scaled 7 companies
We look to continue their success & execute on larger opportunities
Proven track record of driving significant shareholder value
Trebia to help drive cost efficiencies and organic and inorganic growth initiatives
Experience in scaling public businesses and expanding multiples
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