Snap Inc Results Presentation Deck

Average Revenue Per User (ARPU) (unaudited) GLOBAL $1.05 Q2'17 EUROPE ² $0.39 Q2'17 $1.17 Q3'17 $0.48 Q3'17 $1.53 Q4'17 $0.66 Q4'17 +37% $1.21 Q1'18 +78% $0.53 Q1'18 $1.40 Q2'18 $0.66 Q2'18 $1.60 Q3'18 $0.85 Q3'18 NORTH AMERICA ¹ $1.97 Q2'17 $0.29 $2.17 REST OF WORLD Q2'17 Q3'17 $0.30 Q3'17 $2.75 GLOBAL ARPU INCREASED 37% YOY AND 14% QOQ Q4'17 $0.56 Q4'17 +20% $2.10 Q1'18 +175% $0.58 Q1'18 $2.21 Q2'18 $0.96 Q2'18 $2.62 Q3'18 $0.84 Q3'18 We define ARPU as quarterly revenue divided by the average Daily Active Users. For purposes of calculating ARPU, revenue by user geography is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. ¹North America includes Mexico and the Caribbean. 2Europe includes Russia and Turkey. 10

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