Skillz Investor Presentation Deck
WHAT ARE END-USER INCENTIVES?
Skillz provides bonus cash and real cash to end-users through various incentive programs
· Bonus cash is a promotional incentive that cannot be withdrawn and can only be used by end-users to enter into paid entry fee
contests
• The most popular incentive programs offered as part of our engagement marketing are Deposit Incentives (bonus cash),
Ticketz Loyalty Store Redemptions (bonus cash), and League Payouts (real cash). These three programs represent over 80% of
our total end-user incentives
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skillz
These engagement marketing programs enhance the user engagement, retention, and monetization on the system by providing
users with rewards and awards for game play
The cost of these programs are recorded as either a reduction in revenue or a sales & marketing expense
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