Analyst Day Presentation

28 29 CTV DRIVES OUR IMPRESSION VOLUME ACCELERATION YOY Growth CTV: 2018A ■CTV CTV: Mobile TV Desktop TV 2018A YOY Growth 2019A 67% Other TV (Mobile/Desktop): CTV Impression Volume Note: Ilustrative market size based on current global TV advertising spend of $200 billion and Company data assuming constant $20 med CPM 1. $200bn estimate includes 2021 traditional TV ad spend of $169bin and assumes 2021 global CTV ad spend is "2x US ad spend of $13bn 2. Projected 2023 CTV advertising spend for Innovid customers assuming constant $20 media CPM 3. Estimated 2020 CTV advertising spend for Innovid customers assuming constant $20 media CPM 2019 A 2020A 67% 60% 13% 2021E Impression Volume by Device (impressions in billions) 77% CTV DRIVES OUR IMPRESSION VOLUME ACCELERATION 2020A 2022E 2021E 58% 26% 2022E 2023E 58% 53% 15% T 2023E 53% 14% Illustrative Global Market Potential Source Company data An immaterial volume dess than 5% of impressions which are not automatically classified by device were omitted from the historical 2018- 2020 data in the impression chart. Revenue from these impressions is included in the company revenue by device on a prorated basic. TV (Linear + CTV) $200B CTV 2020 $2B³ CTV 2023 $8B TV (Linear + CTV) $200B INNOVID Illustrative Global Market Potential CTV 2020 $2B CTV 2023 $8B INNOVD

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