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Hugo Boss Investor Presentation Deck

PAGE 33 ORGANIZE FOR GROWTH MORE SPEED & FLEXIBILITY, CLOSER TO DEMAND MODULAR & DIGITAL CREATION > 90% OF PRODUCTS CREATED DIGITALLY Modular (3D) toolboxes and online configurator for mass customization to simplify and accelerate creation process FLEXIBLE PRODUCTION & LOGISTICS NETWORK KEEP 2025 UNIT COGS AT 2019 LEVEL Optimizing the supplier base and expanding production capacities Nearshoring by increasing the supplier base and moving production volume closer to demand SUPPLY CHAIN DIGITAL TWIN > 90% ON-TIME AVAILABILITY Real-time transparency on all physical goods flows SHORTER CREATION TRACKS ~ 30% LEAD-TIME COMPRESSION UNTIL 2023 Strengthening different creation tracks by focusing on lead-time compression HUGO BOSS

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