Asos Results Presentation Deck

© 2023 asos Financial performance reflects focus on profit over top-line growth in a challenging trading environment Trading environment Online penetration declined YoY but remains notably higher than pre-pandemic¹ UK Online penetration 24 w/e 08 Mar 20 (c.100bps) 24 w/e 06 Mar 22 24 w/e 05 Mar 23 c.20% of 16-35 year old UK shoppers "financially struggling"2 UK market position maintained with growing share in UK 16-35 year old online market³ Driving Change actions ■ Profitability actions by geography, brand and customer cohort Reduced investment in markdown in P2 ■ Right-sizing of stock reducing options short-term Discipline on marketing spend ¹ASOS calculation of online penetration being online spend / spend in total market (store and online) from Kantar Worldpanel | GB Fashion Panel | Total clothing, footwear & accessories | Online | 24 w/e 3rd March 2023 vs. LY and LY-2 2 Kantar Worldpanel | GB Fashion Panel | Total clothing, footwear & accessories | Online | 24 w/e 5th Feb 2023 vs. LY 3 Kantar Total Market | Total Clothing, Footwear and Accessories | Top Retailers | Total, Online | 24 w/e 5th March 2023 vs. LY 22 asos

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