Asos Results Presentation Deck

BUSINESS UPDATE-LEVERAGING OUR PLATFORM AND CAPABILITIES We have seen a step up in Premier subscriptions, driving increased customer loyalty and customer economics Premier Customer Growth Year on Year ¹ 23% UK 58% US 13% ¹ASOS internal operational records EU 45% ROW 24% Group Launch of a Global Premier Party in October Successfully drove uplift in subscriptions and sales Highest daily ABV seen in two years Premier Proposition Changes and Events DE Price reduced to €15 Jun-21 12 US Service level changed from EXP to NDD, and introduced a $50 threshold FR €10 Threshold introduced IT Price reduced to €20 AU Price relaunched $39 AUD Sep-21 GLOBAL Premier Party NL Price reduced to €20 IR Price reduced to €10 Oct-21 UK & IRL Premier Party Feb-22 Premier Day in February in UK and Ireland High participation rate 3% higher Premier participation rate vs Global Premier Party in October 24 asos

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