Wix Results Presentation Deck

Efficient marketing based on 7-9 month TROI One Time Marketing, Ongoing Collections ... After 2 Quarters 0.7x $57 $41 Q1'20 Cohort Marketing Cost ($ millions) After 6 Quarters 1.5x $55 $84 Q1'19 Cohort After 10 Quarters 2.7x Cohort Collections ($ millions) $44 $120 Q1'18 Cohort After 14 Quarters 4.2x $32 $134 Q1'17 Cohort After 18 Quarters 5.3x $25 $130 Q1'16 Cohort Note: Data as of June 30, 2020; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to equal dollars spent on direct acquisition marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes marketing costs associated with the acquisition of users. Cohort Collections do not include collections from users coming from the Wix Logo Maker funnel or collections from Flok, DeviantArt, and Wix Answers 11

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