Wix Investor Day Presentation Deck

The basics of the model Registered User User who created an account with Wix Analyst & Investor Day | May 2022 Cohort A group of users who registered in a given time period 6 Premium Subscription A package purchased by a user; a single user can purchase more than one subscription Cohort Value The $value of a cohort over time, measured by bookings or revenue, and driven by conversion, retention and ARPS Wix

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