DraftKings Results Presentation Deck
VSIN AND BLUE RIBBON EXPAND OUR TAM AND POTENTIALLY WILL
IMPROVE OUR MARKET SHARE AND UNIT ECONOMICS
TAM
Market Share
Unit Economics
VSIN
Multi-platform media company
dedicated to sports betting news,
analysis & proprietary data. Creates
and distributes content via O&O
sites/apps and partner platforms
Entry into nascent U.S. sports-betting media industry
Complements OSB product; ability to offer differentiated /
integrated OSB content down the road
Channel for OSB customer acquisition and engagement
b
blueribbon
B2B jackpot promotion and
gamification software that sits on top
of online gaming platforms &
content; highly bespoke jackpot
variants can be tied to
any gaming content or vertical
Accelerator of already fast-growing iGaming TAM
Proprietary technology creates unique high reward
"Jackpot" experience across all product offerings
Frequent jackpots proven to create an exciting gaming
environment that improves customer retention
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