Yelp Investor Presentation Deck

Deliver more value to advertisers Increase client satisfaction and retention through quality ad clicks and new offerings ● ● ● Ad system optimizations New ad formats and offerings Ad relevance and matching improvements 11:27 1 Dover ← Boonton Mountain Lakes Breakfast & Brunch Plainfield, NJ Sort Open Now Featured Takeout Options Sponsored Ⓒ Starbucks ✰✰✰ 38 Reviews Coffee & Tea View Business Open until 8:00 PM Search Sponsored Results Ⓒ ✓ Price Me 1 Collections Waitlist De Martino Resta 145 Revi Breakfast & Brunch, L View Busine Open until 3:00 = More Jan Feb Mar Ads Organic Sustainable Growth Apr May Jun 4 50% Your Ads spend Ads spend this billing period Ⓒ $110.27 Que on Jan 1, 2021 34 Impressions (last 30 days) Ⓒ 19.6K Ad clicks (last 30 days) Ⓒ 45 11/22 Aug Sep Oct Nov Dec Forecast 1 Avg cost-per-click um 11/29 $3.06 12/6 2K 12/13 22

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