SmileDirectClub Investor Presentation Deck

Partner network provides CarePlus access to target customer. smile DIRECT CLUB smile DIRECT Target consumer. Price leader. Product. Service. Journey starts. smile DIRECT CLUB -$ CLUB SAV8 Traditional Customer Historically focused on serving the $70k income consumer without previous access to teeth straightening Price leadership at a lower cost to traditional braces and competitor clear aligners - $2,050 or $89 per month Refined production know-how and scale capabilities of core 22-hour aligner and nighttime products 24/7 global customer care team with app enabled support Journey entry points primarily via SmileMaker or SmileShop scans and secondarily via the Partner Network A ZI (3 Expanded Customer Base with CarePlus Expanding customer base to higher income and teen segments A higher price point at $3,900 which provides enhanced access to care, while improving economics to both Partners and SDC Clear aligner product combined with an initial set of retainers and other SDC products High touch, white-glove experience including in person clinician visits, with access to both locally-based and telehealth doctor enabled enhancements Mandatory in person office visit required via Partner Network or SmileShop located in dental office with pilot launched in Q1 2023 12

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