DraftKings Investor Day Presentation Deck
Percentage of Adult Population Acquired
A more rapid pace of customer acquisition is driving faster state Contribution Profit(¹)
Average Pace of Customer Acquisition by State Vintage
4.5x
8
Golden Nugget Online Gaming is included from acquisition date (May 5, 2022).
(1) Non-GAAP financial measure. Refer to the Financial Reconciliations section of this presentation for a reconciliation of historical results.
16
24
Months Live
(2) Includes OSB and iGaming operations in New Jersey, West Virginia, Indiana, and Pennsylvania. We exclude New Hampshire due to unique dynamics.
(3) Includes OSB and iGaming operations in lowa, Colorado, Illinois, Tennessee, Michigan, Virginia, Wyoming, Arizona, and Connecticut.
(4) Includes OSB and iGaming operations in New York, Louisiana, Kansas, Maryland, Ohio, and Massachusetts. We exclude Oregon and Ontario due to unique dynamics. We exclude Kentucky and Maine due to insufficient history.
32
2018-2019 State Vintage (²)
2020-2021 State Vintage (³)
2022-2023 State Vintage (4)
40
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