AppFolio Investor Day Presentation Deck

28 Strategy for an Efficient Go-to-Market Market Segments Sales Execution Time to Value Partner Strategy Subscription Renewals Marketing Approach 2022 © AppFolio, Inc. Evaluation, win and switching capture rates Bookings attainment and wallet share Attach rates, Value Added Services, frictionless experience Leverage partners to extend capabilities High retention and low acquisition cost Focus on digital and voice of customer to yield efficient pipeline appfolio

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