Prada Investor Day Presentation Deck

Obsessive attention to new models positioning, Number of Styles Launched (Rebased to 100) both for Prada and Miu Miu Strong simplification of collection architectures across all categories Complexity Reduction to Accelerate Growth Key advantages More targeted marketing and communication effort • Higher sell through Overall reduced inventories ● ● ● Industrial cost efficiencies Note: Excludes home collection, jewellery, small accessories PRADA Group 100 72 Total 57 74 100 50 49 Leather Goods Average production batch: 2021 vs. 2019: +20% (Shoes +45%) 100 2019 66 Shoes 61 2021 100 Target 85 RTW 61 Raw materials used SKUs 2021 vs. 2019: -35% Capital Markets Day 2021

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